Monday, December 19, 2016

Data Analytics Disappears

It has sometimes been said that you know a technology has succeeded when it disappears. That means it has been embedded in regular day-to-day applications such that it is no longer visible to the user even though it is being used. A good example is HTML, the mark-up language used to create websites. At one time, people learned to code in HTML in order to create websites. Now that is not done any more because user friendly tools and templates exist that enable the users to create their website more effectively than ever without even seeing the HTML code, although it is still the backbone of most sites.

Analytics is being embedded in a large number of applications in just this way. People will be using data analytics every day, but will not need to see it or learn it as a separate application. Instead they will use it as part of their regular activities.

One good example is Salesforce, which now incorporates Tableau such that the power of Tableau fueled analytics can be used as part of sales force analysis. Numerous other examples are coming out as analytics becomes a part of SaaS services feeding into many applications.

All of this shows just how fast data analytics is evolving and how quickly it has become mainstream. For more on this development, click this link.

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